Popular Egyptian singer and actor Mohamed Fouad has signed an agreement with Qanawat, a leading mobile VAS service and digital content provider in the Middle East, Africa and Asia, for distribution of his albums on all digital platforms for the next five years.

Qanawat is a major provider of VAS managed services, mobile content solutions, content aggregation, mobile advertising and smartphone applications.  It boasts of a customer base of over 250 million mobile phone subscribers and a market share of between 60 to 70 per cent of the GCC’s Arabic and Islamic digital content sales.

On the deal, Fouad said, “All singers hope that people in every part of the world gets a chance to purchase their albums and listen to their songs. While this was too much to ask for until a few years back, today, with the advancements in digital technology, this has certainly become a possibility, especially with the expertise of pioneers like Qanawat."

"My partnership with Qanawat can be described as a perfect fit given their solid track record as a leading distributor in the digital market," Fouad stated.    

Qanawat GM Khalid Gamal said: "Qanawat creates optimum market exposure for Mohamed Fouad in the digital world, leveraging the company’s global market base of over 250 million mobile users."

"Our exclusive partnership with Mohamed Fouad and other top-selling artists in the region reaffirm our comprehensive market reach and the high-quality standards of our core services and value-added offerings."

"Moreover, this agreement is in line with Qanawat’s aggressive expansion strategy in the digital market, strengthening our unique localized content and providing more personalized products and services to various niche markets," he added.

Qanawat had exclusively distributed digitally the latest albums of Lebanese singers Nancy Ajram tiled ‘Super Nancy’ and Wael Gassar titled ‘Kol Deqiqa Shakhsiya’, said Gamal.

Qanawat has emerged as a single point of entry for service providers, content providers and content owners to reach a huge customer base in Middle East, Africa and Asia, he added.-TradeArabia News Service