Centdegrés, a leading Paris-based design agency, has opened a new branch in Dubai to support local brands as well as international firms in boosting their creative and development work in the regional market.

Since 1988, centdegrés has been creating value for top international brands like Hermes, Gaultier, Clarins, Lancome, Dior, Lanvin, Herborist and others through marketing and distribution strategy, the creation of a visual identity, product packaging and design, category management, merchandising, architecture and digital applications.

“We believe in the UAE’s potential and in the role they can play as a springboard into neighbouring countries,” said Julie Deltour, business development manager at the Dubai office.

“We aim at both the many international companies established within the area and the local brands. Our greatest projects happen with the latter, for which we often start out with nothing and support them in their international development, providing them with our know-how in the creation of premium and luxury brands.”

Centdegrés, which has offices in Casablanca, Shanghai and Sao Paulo, analyses the entire range of signs expressed by a brand in order to structure the public perception as well as its uniqueness, its staying power and its desirability, while staying faithful to its meaning, its values and its culture, projecting it into a future perspective, a statement said.

In Dubai, the agency is already working on store layout projects. It is currently working for the mythical Kickers brand of footwear, developing sales location in a host of countries, including the flagship store in Paris.

Centdegrés is also at work with Chanel Group’s Bourjois brand, as well as with Rasasi, a major player in the Middle East perfume sector.

Centdegrés will be showcasing its entire range of business at the upcoming Beautyworld Middle East in Dubai, an international trade fair for beauty products, hair, fragrances and wellbeing.

The agency will also introduce the bottle it has designed for Avant-Garde, the new masculine perfume by Lanvin.

Beautyworld Middle East will run from May 29 to 31 at Dubai International Convention and Exhibition Centre. – TradeArabia News Service