Du, the integrated telecom service provider in the UAE, has launched a new offer under which its customers will get to watch premium movie titles in the comfort of their homes on the day of release in theatres.

Marley – the much-awaited documentary film on legendary musician Bob Marley will be the first title to be released under this 'Deal with Front Row' deal, said a statement from du.

Du’s revolutionary Video on Demand service, launched in 2009, has become the most successful On Demand entertainment service in the Middle East, it stated.

Offering both transaction (pay per title) and subscription services, it is managed in partnership with the London-based ODG, the leading Video on Demand and three-screen video enabler for premier content.

Movies on Demand from du is a transaction service offering a selection of more than 500 of the latest and classic Hollywood, Bollywood and Arabic films, the statement said.

Equipped with full DVD-like control to pause, fast forward or watch over again at the customer’s own convenience at the push of a button, it added.

“In our efforts to add life to life, we have always brought our customers the very latest and best across all of our services. Our On Demand content is no different; with On Demand Group and Front Row, customers will now be able to enjoy latest releases in the comfort of their own home on the day they are released in theatres– yet another value-added benefit that will put them ahead of the entertainment game,” said Farid Faraidooni, chief commercial officer, du.

'We’re excited to bring top-notch content to du and encourage this premium release medium. Families and friends can now watch recent cinema releases for Dh30 in the comfort of their homes, charged to their monthly bill and practically the cost of a ticket price,' commented Gianluca Chakra, Front Row.

'We’re very pleased to bring more of the latest in premium movie content from one of the Middle East’s most prestigious independent film distributers to du’s Video on Demand service,' said On Demand Group’s CEO Tony Kelly.

'This deal further enhances the appeal of the service and will demonstrate the tremendous potential for on-demand TV services that offer the consumer full control, convenience and choice to watch the latest movies whenever they want,' he added.-TradeArabia News Service