Sony, the leading consumer electronics brand, has appointed Lebanese music sensation, Maya Diab, as brand ambassador for Sony’s Alpha NEX compact interchangeable lens cameras.

The singer features in Sony’s new TV and print commercials for the Alpha NEX compact interchangeable lens cameras, showcasing all of the camera’s capabilities including the world’s fastest release time lag (0.02 seconds) and best low light sensor, a statement said.

The ad film, directed by Ali F Mostafa, a renowned Emirati filmmaker, has Diab performing a signature dance routine whilst using the Sony Alpha NEX camera.

Built around a Maya Diab concert, the film turns the spotlight on her glamorous performances and her ability to instantly connect with fans and also showcases some of the camera’s key highlights, such as, Full HD video recording, brilliant images in low-light conditions and the world’s fastest release time lag.

Osamu Miura, managing director, Sony Gulf, said: “As one of the most elegant and talented entertainers in the Middle East, Maya Diab is a perfect fit for Sony’s Alpha NEX range. This celebrated lady of style and music truly embodies the quality and impactful output that the Alpha NEX camera range offers.”

Diab said: “It is a pleasure for me to be associated with a brand like Sony. I sing, perform and take beautiful pictures with the Sony Alpha NEX - I am totally fascinated by the technologically superior features of this camera. I eagerly look forward to make a positive contribution to the brand imagery of the Sony Alpha NEX and fulfill the expectations from this association.”

Diab was recently voted the Most Attractive Artist for 2011 by the Gulf magazine Zahrat Al Khaleej. A former member of 4 Cats, an all-Arab girl band, she is currently a fashion and media icon in Lebanon. – TradeArabia News Service