Mobile Channels Company (MCC), a leader in mobile applications development, signed a strategic partnership with Arab Telemedia Group (ATG) for the distribution of its drama series via all mobile operators in the region.

Signed by Talal Awamleh, ATG’s CEO and MCC’s business development and marketing manager Anas Hijjawi, the agreement authorises MCC to distribute and broadcast the group’s productions such as Ras Ghlais, Nimer Bin Odwan, Ors al Saqer, Al Ijtiah, Wadha and Bin Ajlan, among other drama productions.

“This agreement aims at providing the most popular drama clips which are still in high demand by a large Arab audience, even after being re-broadcasted by the most prominent satellite channels. We expect that they will receive the same demand on mobile devices,” said Awamleh.

“We welcome ATG to our list of clients in the content manufacturing industry, and we value their trust in us; allowing this partnership to broadcast more than 5000 hours of drama via all Arab telecommunication companies,” said Salem Al Enzi, CEO of MCC.

“Arab Telemedia’s productions and drama series will add exceptional value to our targeted and diversified mobile channels. It will also contribute to the enrichment of Arabic e-content in new ways which meet the aspirations and expectations of users,” he added.

As per the agreement, MCC will provide content via portals including: WAP, IVR, RBT, and WEB to the audience.

In addition, MCC will provide the audience with the possibility of downloading and installing a mobile application which will include all categories and services that end-users can view or download on their mobile devices. – TradeArabia News Service