Tuesday 6 June 2023

Jayasom partners with RSG to set up 177-key health resort

RIYADH, March 6, 2023

Global destination wellness resort operator Jayasom has announced plans to launch its inaugural flagship property at Amaala, one of the world’s most ambitious tourism destinations being developed by Red Sea Global (RSG). 
With a planned total of 177 keys, Jayasom Wellness Resort, Amaala is situated in Triple Bay and will comprise a family wellness product alongside an adults-only zone, as well as residences for sale to private owners. 
The resort experience and all facilities are designed to immerse guests in a journey of personal transformation, with approximately 7,000 sq m dedicated to covering holistic health, fitness, physiotherapy, nutrition, aesthetic beauty, and spa. This will be complemented by an extensive conscious cuisine offering across multiple outlets.
According to Jayasom, spaces across the resort will be dedicated to contemplation, self-healing, and self-discovery, and seamlessly integrated wellness trails, yoga pavilions and labyrinths have been designed to offer a sense of discovery. 
The state-of the-art spa has been designed to respect the two offerings of the resort – a serene adults-only space and a more energetic family experience, stated the wellness resort operator. 
Guests will encounter a cocoon type environment beautifully integrated within a horseshoe shaped natural land formation. An adult entry and family entry will be included to support Jayasom’s multi-generational resort, it added.
Jayasom CEO Karen Campbell said: "We are delighted to announce our inaugural flagship property and look forward to sharing our integrative wellness approach with visitors and residents at Amaala. Health is a key motivator for travellers today and we are honoured to be leading the way on this ambitious project in partnership with RSG."
"Together, we will set new standards for the global wellness travel industry and help propel it to the next level.  Our partnership is built on shared values of sustainability leadership and community responsibility, and we are proud to bring our sector expertise to this project driven by service excellence," observed Campbell.
RSG Group Chief Executive John Pagano said: "Jayasom will offer our guests a holistic sanctuary where they will be surrounded by the stunning natural landscape of the Red Sea coastline. We want visitors to truly appreciate the beauty of this unique destination while focusing on their transformative journey through the world-class wellness facilities on offer."
The family section will be where guests come together to make meaningful connections, enriched by truly authentic experiences. Branded residences will offer an opportunity for families to make the Jayasom philosophy a permanent part of their lifestyle. 
"While enjoying the comfort of their own private villa, homeowners will benefit from a wellness community and the holistic wellness offerings of the resort," he stated.
Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy. The development targets a 30% net conservation benefit by 2040, which will be achieved by the expansion of key natural habitats that encourage biodiversity to flourish.
"This partnership is yet another exciting step in growing our luxury brand portfolio at Amaala and welcoming our first guests next year," said Pagano.
"The adults-only zone of the resort will allow a peaceful and tranquil environment to facilitate a truly rejuvenating experience, dedicated to contemplation, healing, and self-discovery," he added.
According to Pagano, the resort will form part of the first development phase of Amaala, which is well underway and expects to welcome its first guests in 2024. This will consist of eight resorts offering upwards of 1,300 hotel keys.
Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.-TradeArabia News Service


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