Mehdi Rajan
IWC Schaffhausen names new regional brand director
DUBAI, August 5, 2018
Swiss luxury watch manufacturer IWC Schaffhausen has announced the appointment of Mehdi Rajan as Regional Brand Director for the Middle East, India and Africa.
Rajan, who joined IWC Schaffhausen in 2013, has been with the Richemont Group for seven years and is an integral member of the team, having already helped take the brand to new heights.
Rajan has over 10 years’ experience in the luxury sector. His career began in 2007 in Paris, where he dedicated his time to working with some of the world’s leading and most iconic luxury brands.
After experiencing the luxury sector first-hand, he made the decision to move to the Middle East in 2009 and joined the Richemont Group. In 2013, he went on to join IWC Schaffhausen Middle East, India & Africa, where his wealth of knowledge in luxury goods and watch manufacturing helped transform the business.
In his new role as Regional Brand Director, Rajan will be responsible for strategically leading the brand’s growth within the region.
Rajan commented: “Celebrating IWC’s 150-year anniversary this year marks a successful milestone for the company, and I feel honoured to have been given the opportunity to lead the brand to even bigger and more momentous achievements as we enter into a critical stage of growth and expansion.
"This region is a key market for us and I look forward to growing the business here over the coming years with the team," he added. - TradeArabia News Service
