Montblanc new collection highlights attraction of opposites
CANNES, May 22, 2018
Montblanc celebrated the launch of its Les Aimants by Charlotte Casiraghi, a new women’s jewellery collection inspired by the concept of the attraction of opposites, at the Cannes Film Festival recently.
The design collaboration with brand ambassador Charlotte Casiraghi features bangles, rings and necklaces in opposing materials and colours that give women the freedom to customise versatile and contemporary styles by pairing opposites in a creative way, Montblanc said.
For one night, Montblanc transformed the magnificent Villa La Favorite overlooking Cannes into an unexpected and elegant world where opposites attract, evoking the contrasting colours and textures of the collection and the design codes of Montblanc.
Pierre Niney, Toni Garrn, Virginie Ledoyen, Julia Restoin Roitfeld, Cindy Bruna, Eniko Mihalik, SAR Alexandra de Hanovre, Dimitri Rassam and Festival de Cannes jury member Khadja Nin joined Charlotte Casiraghi and Montblanc CEO Nicolas Baretzki and Creative Director Zaim Kamal for a cocktail on the terrace of the magnificent Belle-Époque property where they got a first look at the jewellery collection defined by its simplicity, purity and understated luxury.
During the dinner that followed, magician Larsene enchanted guests with his captivating and provocative illusions, while Parisian duo Hollydays entertained them with their original irresistible blend of pop, synth and electro music.
The dinner menu was also a creative interpretation of the theme of the evening with the contrasting colours and textures of raw and cooked asparagus on a black plate, sea bass on white black Thai rice and an assortment of textured dessert.
Guided by the pioneering spirit since 1906, Montblanc revolutionised the culture of writing with breakthrough innovations. Today, the maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear. - TradeArabia News Service