Seven Fortunes Coffee Roasters is set to put an amazing idea into action, giving Dubai’s coffee connoisseurs an unmissable opportunity to sip the most expensive coffee in the world.

‘The 601 Experience’ is about sharing the world-renowned Panama Hacienda La Esmeralda Cañas Verdes lot Montana Geisha Natural with the world. There is only 45.5 kilograms of the history making and record-breaking coffee in the world. This natural-processed Geisha was sold at the Best of Panama Specialty Coffee auction for a record price of $1,324.96 per kilogram, and now it’s time to have your share at Seven Fortunes Coffee Roasters, who will host the bespoke event from 2pm onwards on Saturday, September 30.

“The UAE market is hungry for coffee and I’m proud to be the one to bring this record-breaking experience to Dubai. Who knows what the future will bring, but today this coffee is the highest scoring and best tasting coffee among the Global Specialty Coffee Grading System. This is not an opinionated taste, but a proven fact,” said Karim Hassan, founder, Seven Fortunes Coffee Roasters.

The opportunity to be among the privileged who samples the world’s most experience coffee is and be part of the bespoke event is valued between Dh250 ($68) to Dh550 ($149.7) per ticket. For Dh250, the guest receives 15g of roasted Esmeralda Geisha Cañas Verdes and admit entry to the ‘601 Experience’. They are also eligible to bring a friend at no additional charge.

For Dh550, the guest receives 15g of roasted coffee to brew it at Seven Fortunes, plus 50 grams of the Esmeralda Geisha Cañas Verdes in beans. The sample must be picked up at the event.

Spearheaded by finance-major alum turned coffee king Karim Hassan, Seven Fortunes Coffee Roasters takes its coffee very seriously and has grown to be a major player on the Middle Eastern coffee landscape. They import beans from as far as Colombia, Nicaragua, Brazil, Costa Rica, Ethiopia and Guatemala and sell them wholesale to popular cafés, restaurants and boutique hotels in Dubai as well as producing smaller bags to enjoy at home. - TradeArabia News Service