The dining and retail landscape in Sharjah is set to receive a welcome boost with a clutch of regional and international brands coming to the emirate for the first time at Zero 6 – the upcoming 37,000-sq-m retail destination in Al Juraina.

Conceptualised and developed by Alef Group, a pioneering Sharjah-based provider of designed lifestyle experiences, Zero 6 is set to open in the fourth quarter of 2017, and will offer a range of premium retail, dining and leisure offerings under a single roof, bringing one-stop entertainment for the whole family.

Food lovers in the emirate have a real treat to look forward to as Zero 6 gets ready to host a diverse selection of popular dining concepts making their debut in Sharjah. The list includes Sapori di Bice, an acclaimed casual chic Italian family dining concept that has already made its mark in Dubai, Burger Boutique, an organic eatery serving burgers made from organic grass-fed beef with lean, low-fat options for the calorie-conscious, and Azkadenya, an Amman-based concept that serves authentic Jordanian and Middle Eastern dishes in a contemporary, pop art inspired setting where the past and present meet seamlessly.

Also gearing up to make Zero 6 their first home in Sharjah are Godiva, one of the world’s most sought-after chocolatiers, and Angelina, a Parisian patisserie that brings its 110-year heritage to serving meticulously crafted pastries, traditional teas and seasonal desserts.

Anchor stores at Zero 6 will include a seven-screen Cineplex built by Cinema City featuring the largest IMAX screen in the UAE, renowned international supermarket chain Spinneys, popular play centre for kids Fun City and leading healthcare club Fitness First Platinum, which includes an indoor pool. Alongside these brands, a series of retailers setting up shop at Zero 6 – and for the first time in Sharjah – include ZEISS Optics, the world’s leading manufacturer of precision optics, and Urban Male Lounge, a modern barber shop and day spa for men that has already established a significant presence in Dubai and Abu Dhabi.

“We wanted to bring in unique and reputed brands whose service offering aligns with the needs of our target audience,” said Issa Attaya, managing director, Alef Group. “By introducing highly sought-after global and regional brands to the emirate for the first time, Zero 6 brings to residents in Sharjah exclusive shopping and dining experiences “This destination’s impressive mix of dining brands will provide visitors a more upscale and diversified F&B offering than is currently available, and this fits in with our strategy of moving beyond traditional retail concepts to offer visitors a holistic lifestyle experience.”

“We have been experiencing high demand for retail leasing space at Zero 6 and, as we continue to add to our roster by bringing new and exciting brands on board, we look forward to providing visitors a a complete, all-under-one-roof family experience when we open later this year,” he added.

Inspired by Sharjah’s telephone code, Zero 6 features a striking design that is sophisticated and contemporary. Located close to prominent landmarks and high-end residential areas, the retail and dining offerings are complemented by a superb range of leisure and entertainment attractions. - TradeArabia News Service