Geneva-based luxury watch brand Roger Dubuis is set to open a flagship store in Knightsbridge’s Harrods, a luxury department store in London, in March.

The choice of Harrods confirms Roger Dubuis’ accession in the world of Haute Horlogerie and is an important step for the brand as it places it within one of the largest luxury retail spaces in London. Harrods is one of the world’s leading international shopping destinations and it is only natural for Roger Dubuis to be showcasing in the famous luxury department store.

The first ever UK Roger Dubuis boutique, the concept and construction has been overseen directly by the brand’s creative director, Alvaro Maggini, and it is heralded as a very exciting and strategically important opportunity for the brand by CEO, Jean-Marc Pontroué.

The brand’s teams were able to re-create a true Roger Dubuis retail environment in this 30-m space, using the same distinctive jewellery box design and subtle incorporation of braided leather, bronze, and wood to create an intimate and sophisticated environment that can be found in all of the brands boutiques worldwide. Like its older siblings, this latest addition in the Roger Dubuis line-up of boutiques provides a vivid reflection of the brand’s flawless discipline and relentless quest for global perfection, while also embodying its extravagant and exuberant personality.

Moreover, two unique exclusive timepieces will be made available in the new boutique, one being the highly coveted Excalibur Knights of the Round Table timepiece and the other the Excalibur Spider Pocket Time Instrument.

These timepieces will proudly be on show and available to purchase alongside an expansive collection of Roger Dubuis timepieces, focusing for 2017 on the brand’s iconic Excalibur and Velvet collections. “We are thrilled to announce that Roger Dubuis will be opening their first ever UK boutique at Harrods, in our Fine Watch Room, in March of this year; it is an exciting time for Roger Dubuis and Harrods with the brand currently attracting huge demand within our Fine Watch Room," said Helen David, chief merchant at Harrods.

"Our customers are very excited by the novelty the brand proposes, with signifi-cant demand for the Excalibur collection and in particular the Excalibur Titanium Skeleton piece which to date is our bestseller."

"Following the success of the Brompton Road Exhibition during Made with Love & Precision, the new boutique will provide the perfect environment to showcase their exceptional product launches in the coming year, including the Excalibur Spider Pirelli and the elegant new Ladies Velvet collection.” said David. - TradeArabia News Service