Leading watchmaker Eberhard & Co has partnered with Moreschi, a sophisticated of leather goods brand, to produce the “Extra-fort Special Edition for Moreschi”; an elegant and refined watch.

The idea of creating an Eberhard & Co. watch for Moreschi was inspired by the long-standing and deep-rooted bond of friendship and mutual respect between the two companies, a statement said.

“When we thought about a product that could meet Moreschi’s aesthetic and functionality requirements,” said Mario Peserico, CEO of Eberhard Italia. “Our choice fell immediately on one of our most popular collections: the Extra-fort in its most essential version: the Extra-fort Automatic. We wanted to offer Moreschi a watch that has extremely smooth, clean lines but which is elegant and charming at the same time.”

Francesco Moreschi , marketing and communication manager at Moreschi said: “Moreschi and Eberhard are two concerns, two companies, two brands that are able to blend tradition and innovation, classic elegance and contemporary style. Hence the Extra-fort limited edition for Moreschi that not only keeps time, but also marks the history of our family and therefore of our company.”

The “time-only” mechanical self-winding watch uniquely expresses Eberhard & Co.’s predilection for elegance and harmony. It has a 40 mm case and a beige dial with “soleil” finish. The colour choice comes from the desire to evoke the warm tones of the finest leather. The dial is customised with the symbolic logo of the company for which it was created, positioned at twelve o'clock, two men's shoes that come together to form the brand’s identifying M. The dark brown ostrich leather strap with hand-sewn beige stitching was specifically designed by Moreschi and matches the dial perfectly. The watch has a screw-down crown, curved sapphire glass and is water resistant to 50 metres.

The watch will be available as from the autumn in Moreschi mono- and multi-brand stores around the world. – TradeArabia News Service