Nice One Beauty Digital Marketing Company (Nice One) has successfully completed its initial public offering (IPO) and listing the main market of the Saudi Exchange.

 

The IPO offered 34.65 million ordinary shares, amounting to 30% of the company’s share capital, , raising a total of SAR1,212.75 million ($323.4 million). 

 

SNB Capital acted as a joint financial advisor, bookrunner, underwriter and sole lead manager for the successful IPO.

 

The IPO that saw strong demand from investors, where institutional investors covered the issue more than 139 times and the final offering price was set at SAR35 per share, determined through a robust book-building process. 

 

The completion of the IPO of Nice One, a leading Saudi e-commerce company for beauty, care, and perfume products in the Gulf and Middle East, reinforces SNB Capital’s role as a trusted partner for high-growth companies looking to scale and thrive in Saudi Arabia’s dynamic market, said SNB Capital.

 

“By delivering a seamless and robust advisory process, SNB Capital continues to support the expansion of innovative businesses, contributing to the diversification of the kingdom’s economy and strengthening the appeal of its capital markets to regional and global investors,” it said.

 

Zaid Ghoul, Head of Investment Banking at SNB Capital commented: “This successful IPO represents a significant milestone, not only for the company but also for the diversification of capital market offerings. We are pleased to work with visionary companies, such as Nice One, which have placed immense trust in SNB Capital to lead them on this next step in their growth journey. This achievement highlights the confidence of investors in the potential of technology-driven companies and reinforces Saudi Arabia's position as a hub for dynamic, future-focused businesses.” – TradeArabia News Service