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Lucky La Riccia and Said Zantout

Ericsson launches 5G Core Excellence Centre to serve MEA

DUBAI, October 16, 2023

Ericsson has announced the opening of a 5G Core (5GC) Excellence Centre dedicated to serving the dynamic region of Middle East and Africa (MEA). 
 
The state-of-the-art Excellence Centre will serve as a focal point for innovation, collaboration, and the advancement of 5G technology. The announcement was made at Gitex Global 2023.
 
Through interactive demonstrations and use cases that exemplify the real-world applications of 5G technology, Ericsson will leverage the Excellence Centre to showcase the immense potential of 5G for both end consumer services such as fixed wireless access, cloud gaming, and enterprise offerings, including those in media & entertainment, public safety, and beyond.
 
Dynamic platform
The 5GC Excellence Centre will be a dynamic platform for unveiling the multifaceted dimensions of 5G's value proposition, allowing to engage with its real-world applications. Highlights of the experience include:
*Architectural Brilliance: Delve into the future of 5G networks with a spotlight on cloud-native architecture. Learn about the principles driving this architectural shift and witness how it empowers networks with unparalleled flexibility and agility, making 5G's promises a reality. 
*Strengthening 5G operational capabilities – Explore the seamless automation capabilities integrated into Ericsson's 5G products and how Ericsson is dedicated to enhancing operational efficiency for its CSPs by facilitating Caas rolling upgrades and other advanced solutions
*Unlocking New Business Horizons: Witness the power of network slicing and 5G network programmability as tools for Communication Service Providers (CSPs) to usher in new revenue streams and novel business use cases. See how these 5G enablers pave the way for dynamic service customisation and unprecedented flexibility. 
 
Conducive environment
Lucky La Riccia, Vice President and Head of Cloud Software and Services at Ericsson Middle East and Africa, says: “The Ericsson 5G Core Excellence Centre provides a conducive environment for collaboration and innovation and is well-positioned to support our customers in their 5G monetisation journey through demos and practical consumer and enterprise use cases. We are committed to providing the resources and support needed to develop and commercialise innovative products and services. The launch of Ericsson's 5G Core Excellence Centre is a significant milestone, and we are confident that it will be a valuable asset to the Middle East and Africa.” 
 
The 5G Lab, part of the Excellence Centre, is equipped with advanced 5G Stand Alone infrastructure and high-speed networking equipment and offers a collaborative workspace designed to bring together developers, system integrators, and industry experts to collectively explore the capabilities of 5G technology while building innovative 5G use cases. It will also serve as a launchpad for commercialisation and deployment, driven by Ericsson’s commitment to transforming ideas into market-ready products and services. 
 
Said Zantout, Head of Operations Support Systems, Core and Cloud at Ericsson Middle East and Africa, says: “The Ericsson 5G Core Excellence Centre will allow us to collaborate with partners and customers to develop and test innovative 5G applications that empower businesses, industries, and individuals to thrive in the era of connectivity.  We look forward to seeing the innovative solutions that will be developed in the 5G Lab and we are confident that these solutions will drive innovation in the region.”--TradeArabia News Service
 



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