As Bahrain’s digital transformation advances intelligent enterprises, smart cities, and Economic Vision 2030, the country’s digital market is set to reach BD159 million ($419 million) by 2021, industry experts said, citing a recent Fitch Solutions report.

Speaking ahead of Gitex Technology Week running from October 14 to 18 in Dubai, UAE, global technology company SAP said rapidly-digitizing verticals -- aviation, banking and finance, public sector, retail, and telco – are enabling organizations to optimize costs, efficiency, and digital business.

Supporting regional digital transformation, SAP recently became the first multi-national enterprise application software company to go live on a Saudi cloud data center, open to Bahrain customers.

“The massive Middle East digital market shows that CEOs are early adopters in digital transformation on the cloud, for digital business models that can transform customer experiences,” said Ahmed Al-Faifi, senior vice president and managing director, SAP Middle East North.

“Gitex is an ideal platform to emphasize the urgency that every Middle East industry vertical and line of business faces in moving to the cloud, in order to gain greater market share and business competitiveness.”

Supporting digital transformation of Middle East industry verticals and lines of business, at Gitex, SAP will exhibit under the theme “The Intelligent Enterprise,” with a central showcase of how the future of Smart Cities can reimagine daily lives in the Digital Economy.

Visitors will be able to experience intelligent entertainment parks, blockchain for supply chain, smart sports, Intelligent Enterprises, and Future of Work.

Customer journeys will show how Intelligent Enterprises can be enabled by SAP’s Digital Hub in the Kingdom, which includes the data center, an open platform for local developers, a co-innovation center, and localization of SAP solutions.

Already public and private sector customers, from small- and medium-sized enterprises to large enterprises, are running on the cloud data center. SAP expects to see further integration of innovations in artificial intelligence and machine learning, blockchain, Big Data, and the Internet of Things.

Visitors can experience solutions running on the SAP HANA in-memory platform, SAP S/4HANA real-time business suite, SAP C/4HANA customer experience solutions, and SAP Leonardo digital innovation system. – TradeArabia News Service