Swoo, a livestreaming mobile platform, yesterday (December 25) unveiled its 3rd week winners for its competition themed SWOOperstar 2017.

Swoo was developed by Algorythma, the technology arm of Abu Dhabi Financial Group. Algorythma develops technology products and invests in technology start-ups, with a view of building global businesses for the future that enable a functional society.

The competition was organised by and on Swoo, a video streaming app used by experts, influencers and celebrities to connect with their viewers via live broadcasts, said a statement.

Winners for the 3rd week are: Maii Abdelhady from Egypt who won $10,000, Dr Mohammed Said from Egypt won $3,000 and Zaiena Haidar from Pakistan who resides in Dubai, UAE, won $2,000.

The SWOOperstar 2017 competition kick started on December 1, and will run through the month with weekly winners, it said.

This was judged by a jury based on the audience interest which was calculated by the number of views, the broadcasts received, the number of comments, claps and shares on the broadcasts and finally quality of content, it added.

The livestreaming mobile platform aims at offering unique experience and high quality content to its viewers. Swoo broadcasters, both professional and aspiring, have been personally handpicked by the team to ensure enhanced app experience.

Viewers can explore authentic and experiential content around technology, health, sports, travel, food, entertainment, lifestyle among others, on Swoo.

The Swoo app, available for Android and iOS smartphones, has grown tremendously since its launch in October 2017, with more than 650 000 installs now. While Swoo has users from across the globe, most of the users currently come from the Middle East, North Africa and the Indian subcontinent.
 
Divyesh Mahajan, acting CEO of Swoo, said: “The response has been tremendous, so far. Within a week of SWOOperstar's commencement, live broadcasts on our platform have increased 3.5 times with a proportionate increase in the number of users signing up and engaging.”

“The last 10 days of December are the finale and will lead up to the announcement of the mega winner on New Year, who will win $15,000,” he said.

“As we will have two other winners for $3,000 and $2,000,” he concluded. – TradeArabia News Service