Western Digital Corporation (WD) launched its latest range of storage technology at a press conference held in Riyadh, Saudi Arabia.

Western Digital announced the launch of the WD My Cloud Home Storage device which plugs directly into Wi-Fi router at home helping users save all digital content in one central place.

In addition, the company also unveiled SanDisk iXpand Base, which is especially made for iPhone and automatically backs up photos, videos & contacts while the phone is kept on charging mode.

Apart from My Cloud Home and iXpand Base, SanDisk 400 GB Micro SD, the world’s highest-capacity microSD card for use in mobile devices was also launched at the event.

“We are excited to launch the WD My Cloud Home, a new personal cloud storage solution that empowers consumers to take control of their often-scattered digital content,” said Tareq Husseini, regional sales director, Middle East & Africa, Western Digital Corporation.

“With the My Cloud Home solution, consumers can easily aggregate all of their photos, videos and files from their smart phones, computers, USB storage, cloud and social media accounts in one central place. Using their smart phone, tablet or computer from anywhere with an internet connection, consumers then are free to experience and share that content with family and friends.”

“We are very enthusiastic to also unveil SanDisk iXpand Base, a device specially made for iPhone, allowing users to you to preserve all memories in good quality while they charge the phone on a daily basis,” Husseini added.

“We are proud to present our latest range of storage innovations at the region’s most accessible and premier technology exhibition. By focusing on achieving new technology milestones, we enable consumers to keep up with their mobile-centric lifestyles with storage solutions they trust. We strive to add convenience and ease of use to our customers, and the largest storage space available to help them keep their memories and all their photos, videos and all files from their smart phone and computer devices.”

Key products launched include:

WD My Cloud Home

WD My Cloud Home storage device provides the space that you need to make your memories, photos, videos and files, last forever in the comfort and safety of your home. Users can automatically back up the photos and videos on their phone, and wirelessly back up and sync PC and Mac computers and cloud accounts. Consumers can access the device from their phones, tablets, computers and external storage devices, and even stream videos saved on your My Cloud Home device anywhere you have an internet connection.

SanDisk iXpand Base

SanDisk iXpand ensures users never have to worry about losing their phone memories again. Every time you charge iPhone with the iXpand Base, it automatically backs up photos, videos and contacts for you offering plenty of room to save files in their original quality with no worry about recurring monthly fees for Internet-based storage. Designed for everyday use with a soft rubber top, a sturdy base, and a wrap-around groove to keep your Apple Lightning cable tidy. The iXpand Base is also engineered for convenience, delivering fast-charging with 15W of power and a companion app for backing up and restoring your content to your iPhone.

SanDisk 400 GB Micro SD

SanDisk just unveiled the world’s highest-capacity microSD card for use in mobile devices. Two years after introducing its record-breaking 200GB SanDisk Ultra microSDXC card, Western Digital has doubled the capacity within the same tiny form factor. Keeping up with the demands of today’s mobile-centric lifestyle, the new SanDisk microSD card provides consumers with the freedom to capture, save and share photos, videos and apps, and enjoy offline content - all without worrying about storage limitations.- TradeArabia News Service