Etisalat and eCommerce platform Noon have signed a Memorandum of Understanding (MoU) to appoint noon.com as one of Etisalat’s key online partners offering consumers the flexibility to purchase Etisalat products and services online.

The MOU was signed at Gitex Technology Week 2017 being currently held from 8-12 October at Dubai World Trade Center by Mohamed Alabbar, founder of Noon and Saleh Al Abdooli, chief executive officer of Etisalat Group.

Al Abdooli said: “We are proud to be associated with Noon, UAE’s homegrown eCommerce platform enabling our subscribers an option to purchases online bringing in efficiency and flexibility for these customers. This in line with our overall strategy to move towards a digital future and make it a reality.”

Alabbar said: “Our partnership with Etisalat, the leading telecom provider, to offer its products and services is a testament to our growing retail partnerships. Such great supplier relationships that add value to our customers is at the heart of Noon. We will continue to focus on working with regional brands and service providers to offer relevant and quality products that meet the lifestyle aspirations of our customers.”

Faraz Khalid, chief executive officer of Noon, added: “Etisalat provides a comprehensive array of telecom and digital products and services that bring tremendous value to customers. The partnership will ensure that Noon’s customers have access to cutting edge digital solutions, and underpins our focus to create a vibrant digital marketplace.”- TradeArabia News Service