US-based Zebra Technologies, a manufacturer of marking, tracking and computer printing technologies, said it has unveiled the MP7000 multi-plane 1D/2D imager for grocers, discount chains and warehouse clubs to accelerate checkout lines.

Zebra is a market leader in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time enterprise visibility.

The company also introduced the DataCapture DNA software suite of productivity, management, application development and visibility tools and utilities.

DataCapture DNA works with Zebra handheld, fixed-mount and companion scanners, as well as the new MP7000 to simplify device integration, deployment and management - helping businesses and PartnerConnect channel partners realise enhanced benefits from their technology investments, it said.

The DataCapture DNA-enhanced MP7000 builds off the success of its MP6000 predecessor — the industry’s first all imager-based solution in a traditional bioptic form-factor by adding new technology innovations, it added.

Zebra pointed out that its advanced scanning technology enables the MP7000 scanner scale to quickly capture virtually any printed or electronic barcode in any condition, including Digimarc, enhanced product packages, reducing the time shoppers spend in line.

Moreover, DataCapture DNA is a set of unique software tools and utilities that enhances the scanning experience for customers utilizing and channel partners reselling Zebra data capture devices, it stated.

Bob Sanders, senior vice president and general manager of data capture solutions, Zebra Technologies, said: “Providing an exemplary customer experience is no longer a competitive differentiator – it’s a business requirement.”

“Our new MP7000 scanner scale will help keep checkout lines moving and allow retailers to process more transactions per day,” he said.

“With the introduction of the DataCapture DNA software suite, our company is also expanding its legacy of innovation in the barcode scanning industry with a set of unique tools that simplify the entire scanning experience from integration to deployment and management, providing convenience and a lower TCO for businesses,” he added. – TradeArabia News Service