Genetec, a leading provider of open architecture security and public safety solutions has announced that it is embarking on a six-country roadshow in the Middle East.

Genetec will showcase its latest security systems and applications that provide collaborative insight for security professionals in many vertical markets.  Genetec will demonstrate the latest core features in Security Center 5.6 and its open-architecture environment that supports a vast ecosystem of cameras, access control hardware, and IP communications hardware.

The ‘Genetec Middle East Roadshow’ will run from April 26 to May 9, beginning in Doha, Qatar (April 26); Lebanon (April 28); Cairo, Egypt (May 2); Dubai, UAE (May 3); Muscat, Oman (May 4); Riyadh, Saudi Arabia (May 8) and ending in Jeddah, Saudi Arabia (May 9).  

This road show will address the recent surge in demand for understanding the benefits of unified physical security and how an open architecture environment can benefit enterprise, government, transport, education, and retail and banking customers.  Integrators, end-users, consultants and partners will highly benefit from the unique sessions and hands-on experiences these shows provide, covering all of the latest security and services innovations from Genetec.

A Genetec senior executive will attend each event to throw the spotlight on the company’s latest product releases, including Security Center 5.6, Mission Control, and Retail Sense—advanced customer analytics. The event is expected to address the recent mandates for some Middle East countries to undertake new security directives as a result of increased public awareness and compliance.

To date, numerous physical security solutions, including intruder alerts, video surveillance, electronic locks, perimeter protection, door alarms, access control protocols, and identification systems, are climbing at an unprecedented rate.

In addition, Genetec will address the growing adoption of the Internet-of-Things (IoT) connecting smarter, networked systems, with the warning that these new ‘sensors’ must also be protected or ‘hardened’ against cyber hacking and attack.

“Genetec remains committed and focused on bringing new, innovative IP security solutions to the growing security market in the Middle East,” said Firas Jadalla, regional director for Middle East and Africa, Genetec.

“Our objective is to get closer to the end-user by building loyal partners through events like this roadshow, which allows us the opportunity to engage, share our vision, and present best practices to our customers, consultants and integrators. The ‘Genetec Middle East Roadshow’ is organized as an educational event that goes both ways—we share our ideas and innovations and our partners ask questions and tell us what they think,” added Jadalla. - TradeArabia News Service