Xerox, a multinational document management company, has appointed Simon Howells as its new regional manager for the Middle East region.

In his new role, Howells will oversee all Xerox Partner Operations and work with the account management team, sales and technical specialists to support a partner network of over 300 across the region, said a statement from the company.

He will focus on maximising coverage and the return of the partner operations in the Middle East, and grow the team to ensure that Xerox Partners are leveraging significant expertise and support to drive their business forward, it stated.

Howells will also ensure that Xerox ME will continue to lead with managed print services and solutions, whilst also maximising an exciting ink jet opportunity in the region, said the statement.

He joined Xerox in 2003 at its UK operations as a strategic account manager in the division responsible for Xerox’s publishing and graphic arts business.

In 2008, Howells moved to Dubai, UAE, to build and drive the managed print services business for Xerox Middle East and enable organisations to transition from paper-based tasks to streamlined digital workflows.

Most recently, he was head of alliances and managed print services for Xerox ME, expanding the company’s managed print services division to address the needs of all businesses in the Middle East, including partners across the region selling Xerox Partner Print Services.

On his new role, Howells said: “I am excited to be leading a talented and dedicated team to drive our go-to-market (GTM) strategy for the Middle East.”

“This coupled with the expertise and focus of our partner network will deliver a winning partnership, leveraging a best in class value proposition,” he added.-TradeArabia News Service