The Smart Dubai Office, the Smart Dubai Government Establishment and the Department of Economic Development, have launched Dubai’s first cognitive computing service to facilitate business licensing and registration in the city.

 The service, launched in collaboration with IBM, was unveiled in a press conference at the Dubai Media Office yesterday (October 4). Named Saad, the service is now available on the DED website and the DubaiNow app.  

Powered by IBM’s cognitive computing system, “Watson”, Saad is able to understand natural language; rapidly analyse and verify massive data stores; interpret data; and provide solutions that will aid users in deciding on correct courses of action.

Watson represents a new era in computing called cognitive computing, where systems understand the world the way humans do: through senses, learning, and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time.

For its pilot deployment, Saad has been trained to respond to business licensing and registration queries from local or international entrepreneurs, business owners or investors interested in starting a business in Dubai.

Sami Al Qamzi, director General of the Department of Economic Development, said in his welcome speech: “Saad positions Dubai on the global stage as a smart and competitive destination for new business. It provides customers with an advanced self-service option to get fast and appropriate responses to all their questions relating to the services of the Department of Economic Development and its agencies, namely, Dubai Exports, Dubai FDI and Dubai SME.”

Investors and entrepreneurs can submit their questions on the DED website electronically, in audio format or in writing on the DED website and they will receive the most updated information on business licenses and fees as well as step-by-step instructions on setting up a business from Saad online. After consulting Saad, most new business owners will only need to visit a customer service centre once to submit paperwork and receive their trade license.

Al Qamzi noted that Saad will shorten the traditional business license registration process. “By becoming smart in our service delivery and engaging with the public and business community, through modern technology and digital services, we are contributing to Dubai’s smart city vision and making Dubai the preferred business destination for the 21st century,” he said.

Dr Aisha bin Bishr, director general of the Smart Dubai Office, said: “At Smart Dubai, we are working to achieve this vision by embracing the latest technology innovation to improve quality of life and access to opportunity in Dubai. Supported by IBM Watson’s cognitive computing capabilities, Saad will significantly improve the business environment in Dubai.”  

Dr bin Bishr highlighted the benefits that the new service will provide by simplifying the business licensing and registration process and boosting entrepreneurship through a smarter economy.

Wesam Lootah, CEO of the Smart Dubai Government Establishment, the technology arm of Smart Dubai, said: “Cognitive computing is the future of technology. Supported by new machine learning technology, Saad is powering opportunities for enriched customer engagement and efficient mining of big data that can accelerate innovation and enhance decision making for customers, businesses and city leaders. Cognitive computing will make city experiences more seamless, safe, efficient and impactful in line with the vision of Smart Dubai.”

“Our collaboration with the Smart Dubai Office, Smart Dubai Government Establishment and Department of Economic Development to offer entrepreneurs a government service app powered by IBM Watson’s cognitive technology is a clear demonstration of Dubai’s direction towards a smart and cognitive city.   Watson allows organizations to harness the power of cognitive computing to transform industries, help professionals do their jobs better and faster and also solve complex challenges,” said Amr Refaat, general manager, IBM Middle East and Pakistan.

Saad is available to local and international entrepreneurs, business owners and investors on the DED website and through the unified smart government app, DubaiNow. Customers can simply ask Saad their questions related to business registration and licensing.

By instantly mining the most recent, verified data supplied by DED, Saad will provide customers with accurate and detailed instructions for every step in the business licensing and registration process. After consulting Saad, most new business owners will only need to visit a customer service centre once to submit paperwork and receive their trade license. – TradeArabia News Service