Orange Business Services has appointed Luc Serviant as vice president for the Middle East, North Africa and Turkey (Menat), based in the regional headquarters office in Dubai, UAE.

Serviant  takes over the management of the region from Mickael Ghossein.
 
Previously leading the SITA large and complex integration unit working with the air transport industry, based in Geneva, Serviant has over 25 years of experience in marketing and implementing IT solutions within the enterprise sector, focusing on strategic planning and people management responsibilities.  
 
Prior to joining SITA, he held various international business leadership roles with Equant and then Orange Business Services, including Head of Global Services Europe & Russia, Head of Professional Services APAC, and Head of Global Consulting.  
 
Serviant will provide leadership and develop business strategies in response to the wave of digital transformation that is changing the business landscape for enterprises, for government bodies and for service providers in the region. Through deployment of state-of-the-art ICT solutions from Orange Business Services, companies can harness the power of digital technologies to create new business models that capture new revenue streams and empower employees to achieve more.

He will set out his vision of how these transformations can be delivered at the forthcoming Orange Business Services customer conference, Hello! World Dubai, to be held at the Fairmont at the Palm on October 24 and 25.
 
Serviant holds an Electrical Engineering Degree from the National Institute of Applied Sciences (INSA) Lyon, France. - TradeArabia News Service