Telecom firm Zain Bahrain recently launched ‘From the Heart’, a first-of-its-kind therapeutic advice service which customers can receive via SMS.

The service consists of exclusive text, audio and video clips from Saudi psychiatrist Dr Tariq Al-Habeeb as part of their mobile packages.

Dr Al-Habeeb is a Saudi, UK and Ireland-trained professor and consultant psychiatrist. He specialises in the treatment of psychological unrest, dealing with emotional pressure and the relationship between religion and psychological health.

His advice covers a range of topics, including managing relationships with life partners; children and teenagers; sports; and self-development, among many others.

“Mobile services are no longer just about calls, or even surfing the net. Customers are increasingly demanding a digital lifestyle, which mobile telephony plays a major role in providing,” said Zain Bahrain marketing director, Roland Loetscher. “This partnership with Dr Al-Habeeb, who can offer families valuable insight into issues of concern, especially dupring Ramadan, is yet another way of adding valuable content to the mobile services we provide.”

Additional ‘From the Heart’ features offered through the service include ‘Stories from My Clinic’, poetry and prayers, including some English-language content. –TradeArabia News Service