SAS, a global leader in analytics, has partnered with Dubai-based Omnix International, a leading provider of technology solutions, to enable Omnix to offer customized analytics solutions and services.

In addition, Omnix International will add SAS Analytics, Information Management and Visual Analytics to its product offering to help its clients overcome big data challenges.

“Joining forces with Omnix International was based on their strength and well-established presence in the region, which will help us reach out to wider customers and markets,” said Shukri Dabaghi, SAS regional director for the Middle East and Francophone Africa.

“We believe analytics aid core decision making for organizations and we are confident that our partnership will help businesses enhance their customer experiences by providing valuable insights through analytics.”

With SAS’ pioneering solutions and expertise facilitating businesses’ capacity to streamline, optimize, enhance efficiency and improve customer experience, the will enable Omnix International to tap into growing markets across the GCC and wider Mena region, a statement said.

“The rise in the use of new technologies including big data and cloud computing has resulted in an enormous amount of data being generated and companies need to find new ways to tackle unravelling it. Our partnership with SAS will address the business needs of our client base by providing best-in-class analytical solutions,” said Mamoun Arsan, general manager, Omnix ESS.

“Together with SAS, we will continue to provide and facilitate clients with existing and potential big data challenges with an objective to drive optimal business decisions.” – TradeArabia News Service