Zotac International, a leading manufacturer of graphics cards, mini PCs and SSDs, has signed a distribution agreement with Al-Falak Electronic Equipment & Supplies Co, a top IT solution provider in the GCC.

As per the agreement, Al Falak will focus on the distribution and promotion of Zotac products across the GCC countries through its channel network.

"The Middle East has always been an important market for Zotac and over the last few years we have managed to increase our brand visibility and market share significantly in this region,” said Ken Ho, general manager, EMEAI, Zotac.

“With our expanding portfolio of products, we now want to strengthen our position in the Middle East and expand our reach in this highly competitive and rapidly evolving market further. Hence, we decided to partner with Al Falak as they are well-established and one of the most valued and reputed distributors across this region.

"With their experience and market knowledge, Al Falak has always provided the latest technologies, sales support and commitment to its customers and we are confident they extend the same to Zotac’s customers as well. We are confident that our partnership with Al Falak will help Zotac increase our market share further in the GCC region,” Ho added.

“We are happy to add Zotac to our strong portfolio of best-of-breed products. Our partnership with Zotac will increase the choice for our customers by bringing them high quality products at competitive prices,” said Savio Fernandes, country manager, Al-Falak Electronic Equipment & Supplies.

“We are looking forward to working closely with the Zotac team to give our channel the resources and support they need to promote and sell Zotac’s award-winning graphics cards and mini PCs and are confident that we will be able to increase Zotac’s sales and market share in this region.” – TradeArabia News Service