Lebara Mobile KSA, a leading virtual mobile operator in Saudi Arabia, has signed an agreement with Huawei, a leading global ICT solutions provider, to supply Lebara with its own virtual platform in the Kingdom.

The new platform will empower Lebara Mobile to become a Mobile Virtual Network Enabler (MVNE), enhancing its position in the telecom sector and being able to provide new additional services to other telecom operators in KSA and across the region.

Lebara Mobile KSA—a Saudi company owned by an alliance of major Saudi investors and Lebara Group—currently operates as a Mobile Virtual Network Operator (MVNO) by making use of other company's existing network infrastructure to provide added-value mobile services to the end user.

Fadi Kawar, CEO of Lebara Mobile said: “Deploying this new platform is a significant step in augmenting the infrastructure of Lebara so that we can provide more advanced offerings and higher customer service based on transparency, simplicity and quality with competitive and unprecedented rates.

“Partnering with Huawei is an extension of an existing cooperation between the two companies as Huawei is one of the leading telecom suppliers of advanced technologies in the world. This partnership will help us to strengthen our presence in the Saudi market, leveraging on the vast experience of Lebara internationally.”

“Working with many MVNOs globally, we know how important it is for them to improve customer experiences, differentiate from competitors, and move into the new digital era while running a healthy and sustainable business. We look forward to supporting Lebara Mobile KSA on this latest business transformation and opening up new opportunities for Saudi’s thriving telecom market,” said Ramadan Ding, CEO of Huawei Saudi Arabia. – TradeArabia News Service