Ericsson will launch of new solutions and services that empower the connected consumer in the new internet era of television at the upcoming IBC 2015, a premier broadcast technology event in Amsterdam.

Ericsson will extend its leadership in software defined video processing with specific launches and announcements as well as highlighting how cloud-enabled architectures are being leveraged throughout a growing number of its solutions.

It will demonstrate the benefits of portfolio integration across its TV and media business, enabled by the company’s pro-active acquisition of leading companies in the industry.

The company’s booth will showcase the following:

•    Solutions for media enrichment which maximize the value of programming for rights holders and broadcasters, including immersive sports graphics, and portfolio updates around live captioning and metadata.
•    Ericsson’s media processing portfolio which delivers ultimate flexibility, quality and efficiency in media management, encoding, transporting and delivering video as well as new launches and announcements in advanced video processing and virtualization.
•    Media publishing services including managed playout and information on new Ultra HD channel launches; alongside all back-office functionality for business processes, consumer authentication, billing and advanced viewer analytics to deliver TV Anywhere and OTT (over-the-top) services
•    Media delivery solutions to cache, optimize, store, process and edge-optimize video delivery in both fixed and mobile IP networks as well as new product updates around cloud DVR and VOD (video on demand).
•    Media capabilities to offer truly differentiated consumer experiences including updates to Ericsson’s TV platforms and content discovery and personalization.
•    Media insights and expertise including findings from the company’s recently published ConsumerLab TV & Media report, its Media Vision 2020 and for the first time, an on-booth live studio, presenting ask-the-expert sessions with senior Ericsson spokespeople.

Elisabetta Romano, newly-appointed vice president and head of TV and Media at Ericsson said: “We are proud to be have been instrumental in helping our industry evolve towards the internet era of TV where television and video will be more persistent, connected and personalized.”

“As we move towards the Networked Society, the connected consumer will dictate the industry agenda, making it critical for our customers to focus on constant service innovation to ensure customer loyalty. At IBC 2015, Ericsson will show how it is uniquely enabling its customers to address the challenges of a rapidly changing landscape with its winning combination of consumer insights, industry-leading portfolio and global transformation services.”

IBC 2015 is taking place at RAI Amsterdam from September 11 to 15. – TradeArabia News Service