Du Tuesday, the award-winning advertising campaign, won the Yellow Pencil (Gold) at the D&AD awards gala ceremony held in London recently.

The scope of success of the du Tuesday campaign makes du the most internationally awarded commercial brand in the Middle East and North Africa (Mena) region, said a statement.

The D&AD Award is considered one of the advertising industry’s most prestigious awards shows in the world. Du was also recognised  with a Graphite Pencil (silver) and five other Wooden Pencils (bronze).

A few hours after its win at D&AD, the du Tuesdays Campaign received top honours at New York Festivals World’s Best Advertising awards where it won four gold awards - two in the Film and two in the Film Craft categories.

Hala Badri, executive vice president of Brand and Communications, du, said: “We are delighted with these latest wins for our du Tuesday campaign, which now showcases our company values to a global audience. Our recent awards --  the Mena region’s first Yellow Pencil for film, the Black Cube award for the entire campaign and the UAE’s first-ever Gold Lion at Cannes Lions International Festival of Creativity 2014 – are the fruit of our genuine investment into surprising our customer, who is at the core of everything we do, in really exciting and unexpected ways.

“As an Emirati telecommunications operator, our wins exhibit the prowess of creativity within the UAE on a worldwide platform, showcasing us as a telecommunications brand, and the country that we come from, in a completely new, more expressive light to a global creative audience.”

“I would like to congratulate the entire team at Leo Burnett, our creative agency, for the understanding and insurmountable creativity that they bring on board to implement our vision, resulting in campaigns that span cultural boundaries, showing how fully committed to diversity and integration du is,” Badri concluded. - TradeArabia News Service