The second Microsoft Dynamics Summit, which concluded recently in Dubai, UAE has provided new insights on how Dynamics tools will enable organisations to more effectively make sense of data and fuel greater speed and precision in decision-making.

The summit took place at Jumeirah Beach Hotel and attracted hundreds of business leaders, investors, channel partners and end users from the region to learn about the latest Dynamics programs, strategies, and cutting-edge technologies that can enable businesses to perform better.

The Microsoft Dynamics product line is designed to support business management and help companies make important business decisions with confidence.

This includes products that encompass customer relationship management (CRM) and enterprise resource planning (ERP). The Microsoft Dynamics portfolio includes: Microsoft Dynamics CRM Online, Microsoft Dynamics GP, Microsoft Dynamics AX and Microsoft Dynamics NAV.

Speaking at the summit, Karim Talhouk, Microsoft business solutions leader at Microsoft Gulf said: “The Dynamics Summit is a key opportunity for us to show companies in the Middle East and Africa region how our technology enables them to turn data into insights and to achieve true transformation in this exciting new era.”

“Our efforts do not stop at inventing business tools and solutions but we go an extra mile to provide the necessary expertise geared towards delivering digital work experiences, transforming how people work and reinventing business productivity. We want all businesses to appreciate and take full advantage of Microsoft Dynamics to do more and achieve more by effectively engaging with and amazing their customers,” he added.

Speakers at the summit included experts on Microsoft Dynamics who gave useful tips on effective implementation and how to select products best suited to the needs of the business.

Alya Harbi, deputy director Health Information Systems at the UAE Ministry of Health said: “Our strategic partnership with Microsoft in implementing Dynamics AX2012 at the UAE Ministry of Health is yielding positive results by way of enhanced coordination of services and collaboration among staff to help improve the quality of health services.”

“We have been able to streamline business process transformation and automation in areas of handling large data in hospitals for drug  and inventory management as well as piloting for billing system and biomedical management system  which all assisting us in boosting  service delivery to patient through increased employee efficiency,” said Harbi.

The summit also included presentations on Microsoft Dynamics for organizations from the public sector, real estate, financial services, manufacturing and distribution. Also Microsoft Gold Partners showcased solutions for real estate, banking, hospitality, business intelligence, ERP for small/mid-size organisations.

The CRM Spring ’15 release for Microsoft Dynamics CRM, expected by the end of the second quarter of 2015, will deliver significant performance enhancements, deepen interoperability with Office 365, and with new knowledge management enhancements, improve efficiency and collaboration between workers and businesses, a statement said.

The release also introduces Microsoft Social Engagement, the latest update to Microsoft’s social monitoring tool designed to enable people to monitor and engage in the context of their Dynamics CRM and/or Office application. The intelligence gained from this new solution will enable businesses to be better informed about what customers are saying across all social channels. – TradeArabia News Service