Nawras, a leading telecommunications operator in Oman, has completed its rebranding journey to officially become Ooredoo, joining over 95 million customers across their markets in the Middle East, North Africa and South East Asia.

As Ooredoo, the company is set to on consistently delivering the best customer experience, a robust network and a wide range of products and services that meet the changing demands of the fast-paced telecommunications industry, said a statement.

Greg Young, Ooredoo’s chief executive officer in the Sultanate, said: “Today marks an exciting milestone in the history of communications in Oman. The Nawras brand has grown and become a familiar icon over the last ten years, and now it’s time to take our business and communications in Oman to the next level. We will remain a community-focused brand, always striving to make a difference in people’s lives with world class communications services.

“Ooredoo is a company that supports human growth and empowers people with the right tools and technology they need to achieve their aspirations and access new life opportunities through education, personal development and even entertainment.”

The Ooredoo Group operates in markets that are heavily youth oriented, a characteristic shared by the Omani market, and has gained invaluable insights and knowledge about engaging with this important demographic which represents almost 50 per cent of the local population, said the statement.

The company will continue to encourage youth to pursue their hopes and dreams by connecting them to advanced 3G and 4G networks, caring for their future and challenging them to keep improving together and make a positive difference for the future of the country, it said.

“Our core beliefs and values, our focus and commitment to the customer and our people, as well as our day-to-day operations, will not change. But what we know you will see is an exciting new focus for growth and innovative and inspiring new products and services,” said Young.

The customers across Oman will immediately be able to enjoy the Ooredoo experience through the physical transformation of its shops and offices, the latest campaigns and recent product launches.

Ooredoo will also be offering customers new promotions with more added-value bonuses in the pipeline, in celebration of the launch, said the statement.

It also plans to roll out a series of life-enhancing services next year including some aimed at empowering women entrepreneurs and helping young people connect with employment opportunities, it said.

The company will also use its global relationships with leading organisations and renowned sports stars to launch a wide range of new and exciting initiatives, and bring best-in-class technology and expertise to customers across Oman, it added. - TradeArabia News Service