Ruckus Wireless, a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market, has appointed Al Jammaz as its value added distributor (VAD) for Saudi Arabia.

Al Jammaz is a leading Saudi Arabian IT company that distributes advanced technology products, solutions and services in the areas of networking, data and voice communications, computers, servers, storage, wireless mobility and broadband access, said a statement.

Under the deal, Al Jammaz will work with their team of resellers to create awareness for Ruckus in the region, fulfill orders through stock availability, manage events to educate resellers on Ruckus products and solutions and use their sales and technical capabilities to meet customer needs in the region, it said.

Wassim Al Ghalayini, regional manager for Saudi Arabia at Ruckus Wireless, said the new partnership will enable them to strengthen their position in the market and cater to a larger customer base.

“Al Jammaz has proved that they are a leading distributor in Saudi with 30 years of experience and, success, and an excellent relationship with resellers,” he said.

“Al Jammaz is an important partner for Ruckus and we are pleased to be able to cover the entire KSA region as part of the deal” said Al Ghalayini.  

“This partnership supports the Ruckus business strategy which consists of enhancing market access in this important region.  Ruckus currently has a vendor and reseller (VAR) network of 90 partners with leading names including SBM, BTC, AWAL IT and BMNC among others,” he said.

Ruckus is also conducting formal training programmes for Al Jammaz in order to educate and provide a clear understanding of Ruckus’s products so that it can train vendors and resellers around the kingdom, said the statement.

Adel Qahwash, general manager, Al-Jammaz Distribution, said: “We are delighted to be working with such a respected supplier with a strong history of bringing new WiFi products into the Saudi Arabian market. We look forward to building a strong network of resellers with Ruckus are confident of increasing their market share in the region.” - TradeArabia News Service