SAP, a market leader in enterprise application software, demonstrate how the cloud can provide  IT simplification and business transformation in the region at Gitex Technology Week 2014, an ICT business gateway to the region.

As investment pours into the GCC, and especially Dubai in the roll-out of Dubai Smart City and the build-up to World Expo 2020, SAP -- the cloud company powered by HANA --is seeing strong demand for cloud-based IT solutions that boost ROI.

“Thanks to the strong economic outlook for the GCC and Dubai, businesses will be left behind if they do not innovate now. As the region’s largest ICT event, Gitex Technology Week provides us with an unparalleled opportunity to demonstrate how the cloud can simplify IT and drive transformation,” said Sam Alkharrat, president, SAP Mena.

In line with SAP’s “Run Simply” cloud strategy, the company will focus on four key areas of innovation: cloud, SAP HANA, mobility, and analytics.

SAP HANA integrates all SAP solutions into one real-time cloud-based platform. Driving ROI, all underlying licenses of SAP software now includes the innovative SAP FIORI user experience.

With cloud as its core business, SAP’s annual cloud revenue is approaching $1.6 billion, and SAP is the fastest-growing enterprise cloud company at scale, according to its Q2 2014 financial results.

“At Gitex’s centre stage will be Smart Cities, and we look forward to demonstrating how visionary cities like Dubai can leverage cloud-based solutions to innovate government service delivery, and drive the global Networked Economy,” added Alkharrat.

SAP will also meet with key customers, host closed breakout sessions, and demonstrate leading solutions.

The Gitex Technology Week 2014 will run from October 12 to 16 at Dubai World Trade Centre. – TradeArabia News Service