Zain, the pioneer of mobile telecommunications in Kuwait, has selected IBM’s social software to deliver deeper, more personalized experiences for its 2.5 million customers in the country.

The IBM Social and Digital Experience solutions bring together Zain’s digital, mobile and social platforms to offer customers a single, compelling point of engagement.

These solutions will help the telecom services operator deliver personalised customer engagements to its subscribers.
 
Founded in 1983 as Kuwait’s first mobile operator, Zain is a pioneer in the telecommunications industry, employing a workforce of over 6,600 professionals servicing over 46.2 million active customers in eight Middle Eastern and African countries.-TradeArabia News Service