Leading telecom services operator Vodafone Qatar has joined hands with Priority Pass, one of the largest independent airport lounge access programs, to launch its new RedPostpaid plans.

Under this deal, the Priority Pass lounge membership is now available to all Vodafone Qatar RedPostpaid customers, giving access to over 600 VIP lounges across the globe, simply by showing their Priority Pass Membership card at participating lounges in airports in more than 100 countries.

Vodafone Qatar said it wanted to bring innovation to the market by offering its customers benefits they would not expect from their telecommunications provider.

Vodafone will use the flexible benefits allocation available from Priority Pass to match different inclusions against Vodafone’s segmented offering, with the highest plans having the greatest number of lounge visits each month.

Each Red offer includes an allocation of lounge visits, which can be redeemed by the customer or any family or friend travelling with the customer.

Commenting on the tieup, Cindy Moussa, the marketing director at Vodafone Qatar said: “Choosing the right partner for our Red proposition was crucial as we were undertaking substantial improvements to our overall customer value proposition, and knew we needed to ensure that we had the best offering for our valued customers."

"Working with Priority Pass will ensure our RedPostpaid customers have the opportunity to enjoy the full benefit of VIP airport lounge access from a trusted brand. Priority Pass was further able to meet our requirements for flexibility in the offering of tailored benefits to different members."

"We want our customers’ journeys to be as comfortable as possible,andour partnership with Priority Pass means they will enjoy the benefits of a prestigious brand and a global leader in the lifestyle enhancement sector," she stated.

Priority Pass general manager (EMEA) Errol McGlothan said: “We are delighted to be working with such a prestigious brand as Vodafone Qatar to provide its RedPostpaid customers with airport VIP lounge access worldwide. Adding airport lounge benefits to a telecoms proposition is unique in this region, and based on continuous research from millions of frequent travellers, we know that Vodafone’s Red customers are going to find real value in having access to these airport lounges."

“This exciting proposition is a real innovation in the Telecoms sector and will help Vodafone to deliver a relevant and aspirational package of lifestyle benefitsto its customers. We look forward to Vodafone Red customers taking full advantage of the many benefits that Priority Pass can offer,” added McGlothan.-TradeArabia News Service