Attitude Enterprises, a UAE-based media and fashion group, has launched the 3D Interactive Kinetic Mapping System (iKMS), a technologically advanced method of showcasing visual presentations.

iKMS is a visual feat that serves as a practical and tangible tool for advertising, event presentations and marketing for showcased objects and their brands, said a statement.

It is a fully-functional mapping system of moving objects in the world, creating 3D holographic-like sculptures that work in harmony with their surrounding background scenery, it said.

Visual presentations are screened on simple grey mock-ups through carefully calibrated and precisely projected content, through the use of high or ultra-high definition projectors.

The overall effect is considered to be the most realistic illusion possible, with extraordinary interactive capabilities that enable clients to manipulate the showcased object using only their hands.

The company will collaborate with local brands to conceptualise and execute projects using this technology, as it is the official partner of iKMS-creators White Kanga, a Poland-based multimedia installations agency.

“iKMS is the ideal solution for the booming Middle East – it’s the perfect tool for showcasing numerous projects that are growing here, from new buildings to the automotive industry’s latest models,” said Ali Okhovat, managing partner, Attitude Enterprises.

“We designed iKMS to be a completely flexible tool, which is invaluable across all industries for demonstrations, presentations, tutorials and displays, seminars, workshops – the applications are limitless. It is a sophisticated, technologically superior solution that we are confident will do especially well in the Middle East, given the region’s penchant for the most modern technologies and new developments,” said Arek Rekita, technical director, White Kanga. - TradeArabia News Service