Payfort, a new payment gateway offering a complete suite of payment solutions, was launched at the ArabNet Digital Summit 2013, which opened in Dubai today.

Payfort (payfort.com) Payfort serves the needs of online shoppers in all Arabic speaking and surrounding countries through its trusted, secure payment network that gives everyone the opportunity to shop online safely and easily, said Omar Soudodi, managing director of Payfort.

“While e-commerce has seen impressive adoption gains in the Mena region, the Arab world continues to address present information security challenges with both consumers and retailers demanding simplified, secure payment options,” he said.

“Payfort was developed specifically to address these challenges by deploying a secure payment network that is built using the most sophisticated and up to date fraud prevention and anti-money laundering technologies and completely eliminating the risks associated with online payments for both buyers and sellers.”

Payfort builds trust between buyers and online sellers by enabling consumers to transact online using the payment options they prefer with complete security and peace of mind while supporting the most popular payment methods available globally, he added.

By eliminating the risks associated with online transactions for consumers, Payfort enables more companies to sell online while increasing sales opportunities by establishing consumer confidence for its guaranteed transactional security.

“Payfort has already started serving many of the top e-commerce websites in the Arab world,” said Soudodi.

“They rely on Payfort to manage their payment processes easily and securely so they can focus on improving the customer experience.  Payfort provides a variety of payment options to help Internet retailers increase sales by offering more ways for customers to pay.

“Today, Payfort supports credit/debit card payment, through globally recognized payment leaders including American Express, cashU, JCB, MasterCard, and Visa.”

Looking into the future, Payfort sees that ‘trust’ in an online payment network will be crucial to regional governments, retailers and brands as they move beyond traditional business models to towards more consumer-centric, collaborative and on-demand service models that work 24/7 and are accessible via tablets, smart phones and other mobile devices.

Payfort enables any organization to quickly launch online payments to end-users by providing a ready payment gateway that can integrate across different agencies and complex infrastructure framework, Soudodi highlighted.

“Specifically in the government space, Payfort can provide Arab governments with solutions to their service/payment processing needs, helping them improve time to delivery of services while reducing the operational burden of the existing paper-based, physical service delivery model,” Soudodi added.

“Through our cost effective online payment processing solutions, public sector organizations can offer streamlined services to citizens faster and with increased revenue opportunities across almost any department or ministry including education, transport, utilities and licensing for example.”

ArabNet Digital Summit 2013 will run until June 26 at the Atlantis, The Palm. – TradeArabia News Service