Bahrain-based Silah Gulf, the award-winning contact centre and business process outsourcing (BPO) company, has officially launched its office in Kuwait.

Silah, a JV between Bahrain's eGovernment Authority and UK-based Merchants, offers consulting, outsourced services and technology solutions for contact centres across the GCC region.

Ben Fairbank, a contact centre industry veteran, has been appointed as general manager for the company's Kuwait operations.

He will be reporting to chief executive officer Joe Tawfik and will manage Silah's long-term strategic plans in Kuwait.

Currently staffed with over 60 full-time employees, a majority of them GCC nationals, Silah manages the call centre for one of the largest telecommunications companies in Kuwait.

'I am pleased to formally announce the commencement of our Kuwait operations,' said Tawfik.

'When Silah was established two years ago, we had a plan to expand our operations across the GCC region. Our Kuwait office is a realisation of that vision.

'We are offering Kuwaiti companies a paradigm shift to the way they can grow their business.

'Silah can implement its proven best practices in managing customer experiences for greater profit.

'We believe that Kuwaiti companies have an opportunity to differentiate themselves though our unique expertise,' he said.

'Customer experience management is one of the few areas left where companies can truly stand out from the crowd,' he added.

Prior to working at Silah, Fairbank served as general manager for offshore operations to Virgin telecommunications in Manila, Philippines.-TradeArabia News Service