US-based Iomega, an innovator in digital storage solutions, has signed the IT distribution division of leading UAE consumer electronics retailer Jumbo Electronics as an in-country B2B distributor in Dubai.

Data protection solutions vendor Iomega, which is a subsidiary of storage giant EMC, has strengthened its small and medium business (SMB) prescience in UAE, Oman and Bahrain distribution network, striking a deal with Jumbo Electronics.

This will ensure that Iomega’s B2B products and solutions are readily available to system integrators, surveillance SMB market, SMB resellers and VARs in the UAE, Oman and Bahrain, it said in a statement.

“We are focusing on the SMB channel, this comes as part of a wider plan along with Iomega investment in the ME region to be in ground to support the SMB market at the same time support the SMB business to business distribution structure,” said Cizar Abughazaleh, regional director for the Middle East, Africa and Turkey at Iomega.

“Jumbo IT Distribution has been chosen because of its strength and reach to different channel segments, whether it is system integrators, resellers or corporate resellers. We are confident Jumbo will be an important addition to our existing distribution partners in UAE, Oman and Bahrain where there is room for all to grow," he added.

Deepak Khetrapal CEO, Jumbo Electronics, said: “Jumbo’s initiatives towards being a strong broad based distributor and our drive to grow our ‘value business’ in GCC markets has been instrumental in this distribution tie-up with Iomega and we are confident that together with Iomega we will make this relationship fruitful for both companies.”

“Our partnership with IomegaB2B is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-class-products to our growing Partner community,” added Arshad Chishty, business head – IT Distribution, Jumbo Electronics. – TradeArabia News Service