Flagship Projects, the leading mobile phone applications developer in the Middle East, has won the Arab eContent Award for 2011 at the recent Bahrain IT Expo.

The eGovernment Authority, the official sponsor for the award, announced the Arab eContent Award 2011 winners.

“Arabic content constitutes less than 5 per cent of the overall eContent. This clearly underlines the need to work harder to increase the web resources in the Arabic language,” stated Shadi Hasan, chief executive of Flagship Projects.

“Flagship is doing its part in this regard as an Arabic company working in the digital arena. We have launched 'Rufoof,' a revolutionary bookstore application that targets the Arab audiences covering various sectors. A major update on this world-class application is due to be unveiled soon.”

Rufoof is one of the prominent Arabic apps on the app store, which gives an amazing reading experience for Arabic content, he added.

Flagship commands 30 per cent of the professional mobile applications in the UAE market, he said.-TradeArabia News Service