Blue Coat Systems, a technology leader in Application Delivery Networking, has announced enhancements to its channel advantage program to increase channel partner effectiveness in selling its WAN optimization solutions.

The move is aimed at delivering a higher return on the investments that its partners make in Blue Coat, said a company statement.

The programs include a WAN Optimization Partner designation that enables partners to achieve higher margins; a Fast Start enablement program to quickly ramp up partners that sell Blue Coat WAN optimization solutions; a new Try-and-Buy program to simplify the evaluation process and reward partners that successfully convert evaluations into sales; and new training and education resources through the Blue Coat University.

“As the WAN optimization market demands more sophisticated solutions that can solve not just email and file performance issues but also accelerate Web content and cloud-based applications and optimize video, we want to empower our channel partners to successfully sell the full capabilities of Blue Coat WAN optimization solutions,” said Jim Harold, vice president of worldwide channel sales, Blue Coat Systems.

“Our new and enhanced programs will help those partners who invest and lead with Blue Coat,” he added.-TradeArabia News Service