Etisalat has unveiled an interactive application that will harness mobile technology for providing vital, relevant and customized information on healthcare at the ongoing Gitex 2010 in Dubai.

Users of mHealth application will be able to seek medical information, pertaining to a wide variety of topics on men’s health, women’s health, children’s health and psychological health, using their mobiles.

Users will also be able to seek active medical advice from consultants on their chosen topics such as obesity and diet, exercise and sports, diabetes etc., regularly via SMS.

Based on the Etisalat’s Value SMS platform, mHealth will enable users to send their relevant health related information like their weight and age, to a 4 digit code.

Depending on the information provided, users will receive personalized information and updates on their body mass index, daily calorie requirement and daily water requirement.

Users will also be able to access quick information and consultation, and receive active SMS alerts on the health topics of their choice.

“In today’s fast paced life, health is the most neglected aspect. I believe it is critical for telecom leaders to harness the benefits that mobile technology can bring to healthcare, in both sociological and economic terms,” Abdulla Hashim, senior vice president, business solutions at Etisalat.

“Mobile technology can promote quality healthcare by providing relevant information and timely advice. The mHealth service, by Etisalat, will be an excellent example of our vision and the active role a telecom leader can play in improving the quality of healthcare through real time, collaborative, clinical information sharing.”

“With the high incidence of many chronic diseases, like diabetes, widespread in the UAE, such an application will not only increase user awareness on such chronic ailments, but also encourage people to take regular health check-ups and make them medically aware,” Hashim added. – TradeArabia News Service