Prodea Systems, a global technology innovator based in Texas, has launched its award-winning intelligent digital home hub, ROS at the ongoing Gitex expo in Dubai.

ROS features an innovative, intelligent multi-application platform, designed and engineered by Prodea with significant investment in research and development.

It delivers on the promise of the connected digital home for all users, regardless of technical know-how, said a company statement.

The combination of Prodea’s white-label platform with managed services support creates a simple-to-use, personalised consumer experience that is accessible anytime, anywhere and through any device such as TV, PC, Mobile, iPad and iPhone.

The technology of the flagship intelligent digital home hub has been validated by service providers and consumers worldwide as the first solution of its kind, said a top official.

“The Mena region, with its diverse and ‘digital native’ population, has a demographic unlike any other in the world,” said Anousheh Ansari, CEO and co-founder of Prodea Systems.

“Its hunger for connectivity, content and the very latest in advanced consumer technology provides a perfect environment for our intelligent home solution, and this market continues to lead our business growth strategy,” noted Anousheh, who is also the first female private space explorer.

As she launched her company, on September 18, 2006, she also blasted off for an nine-day expedition aboard the International Space Station and captured headlines around the world.

She also earned a place in history as the first astronaut of Iranian descent, the first Muslim woman, and the fourth private explorer to visit space.

Anousheh said, 'Our innovative and robust product has already sparked interest amongst telecom providers and partners around the world. At Gitex this week we are introducing our multi-application solution in partnership with anayou under the “NXT” brand.'

'Through agreements such as this, we open up a new spectrum of exciting broadband services for service providers and their customers across the region,' she added.

Users of the ROS can enjoy a host of multimedia functions, ranging from voice over IP (VoIP) and video conferencing, to video-on-demand, music hosting and popular social networking applications (including Twitter and Facebook), home security, e-health and e-learning services.-TradeArabia News Service