Etisalat recently hosted a key forum for organisations in the UAE to discuss emerging Information and Communication Technologies (ICT) trends and their application to their respective business environments and industry domains.

At the 'Etisalat ICT Forum,' Etisalat provided strategic direction to the UAE corporates to showcase how ICT can deliver the required impetus for businesses in the current economic situation and how organizations can leverage the emerging ICT solutions to create a long lasting business value.

The forum, which provides a thought provoking and interactive platform for UAE companies, saw delegate participation from many leading organizations in the the country

Key speakers from Etisalat and Industry Solution partners like RIM, Avaya, Pacific Controls, Huawei, Smartworld and Encode Middle East provided pragmatic insights on many interesting topics like Enhancing Business Reach through mobility solutions, ICT Enabled Managed Energy Services, Enhancing Performance through High Speed IP Networks, Location based services for enhanced customer reach, and many more such intellectually stimulating topics.
 
During his keynote speech, Abdulla Hashim, senior vice president, Business Solutions at Etisalat, stressed on the significance of openness and collaboration to address the global challenges businesses face today.

"The new economic scenario has opened thought provoking circumstances for businesses to comprehend, adapt and welcome change," he commented.

"The erstwhile normal’s of business have to pave way for a newer normal, where ICT solutions are considered not only as a business enabler but they will take center stage in the developing the holistic business growth strategy, creating the ‘New Normal’ for business," he added.

ICT,  Hashim said, can play a critical role in this transformation process to facilitate growth by allowing organizations to move away from a capital expenditure model to an operational expenditure model.

"Etisalat with its end to end Managed telecom and ICT expertise and state of the art infrastructure, can provide a very strong value proposition to drive productivity and optimize efficiencies across the value chain," he added.

The conference explored key ICT aspects like Business Connectivity, Mobility, eBusiness, and Managed Services with two focused breakout sessions on Mobility for enhanced productivity and ICT for better business - providing ample food for thought, customer case studies and open discussions for customers and businesses to learn from.

Commenting on the participation, Eyad Shihabi, CEO of Smartworld, and one of Etisalat’s key industry solution partner said, "As one of the leading technology services start-ups in the region, we remain committed to the Middle East market and the Etisalat ICT forum offers us the perfect platform to interact with our customers and partners."

"We are seeing rapid growth and adoption of our products across multiple verticals in the Gulf as businesses strive to develop efficient practices to expand and build competitive advantages. Our participation at this event is also proof of our commitment to developing next generation business applications and contributing to the development of the region's ICT landscape," he added.-TradeArabia News Service