,Etisalat shared its Green ICT initiatives and solutions deployed for e-enabling the government sector, at the ongoing (Middle East Communications) Mecom, in an attempt to encourage adoption of environment friendly practices.

Addressing a power packed audience, Etisalat highlighted the potentially disastrous impact of global warming and climate change, and stressed on how effective ICT solutions like automation, power management and virtualisation can not only increase organisations' productivity, but also reduce the carbon footprint and energy consumption for businesses.

Etisalat also showcased its e-government solution that has not only resulted in efficient systems and faster response time, but also had a significant green impact through reduced manual processes and effective resource utilisation. The solution has contributed to achieve the government’s vision of creating knowledge based economy and community, while ensuring higher efficiencies and increased transparency for its customers.

“A few years ago, considerations such as operational efficiency, centralized policy management, reliability, and security were typically the only drivers of business ICT solutions. But now, with increased awareness on global warming and climate change, businesses have become more environmental sensitive in framing their ICT strategy,” said Abdulla Hashim, SVP Business Solutions at Etisalat.-TradeArabia News Service