Microsoft Gulf has launched a wave of innovative new software solutions under the title of the ‘New Efficiency’ in line with its commitment to using technology to accelerate economic recovery.

The new offerings, namely, Windows 7; Microsoft Windows Server 2008 R2 and Microsoft Exchange Server 2010 have been developed specifically to enable businesses to address their most pressing business concerns and strengthen their ability to deliver innovation to the marketplace.

The new generation of technology innovations work together to help reduce costs and complexity for businesses.

The new efficiency aims to enable businesses to build information systems that are more flexible, cost effective and help people to understand and respond to changing business conditions with greater insight and speed than ever before.

Addressing a press conference at Gitex, Charbel Fakhoury, general manager, Microsoft Gulf said, 'As countries in every corner of the globe work to emerge from tough market conditions, Microsoft is committed to providing innovative technology products and services that will provide the fuel to help reignite the engine of economic growth.'

'We believe that our software solutions for the new efficiency can help companies manage the short and long end of a downturn by driving down costs and improving operations. This year is an exciting year from a product launch and innovation perspective and it will really lay the foundation for Microsoft in the region for the next 2 years,' he noted.

Anil Kumar, general manager Personal System Group HP Middle East, said, 'Our customers are asking us how they can use technology to drive down costs and enhance operational efficiencies. With new offerings such as Windows 7, Windows Server 2008 R2 and Exchange Server, organizations can realize significant cost savings.'

'These new technologies have the potential to reshape the workplace and deliver dramatic benefits to the enterprise and will enable companies to unleash the full potential of their people to build profitable relationships with customers, spearhead new innovations and drive business success,' he remarked.

With Windows Server 2008 R2, Microsoft is building on the award-winning foundation of Windows Server 2008 by expanding existing technology and adding new innovations that enable customers to reduce costs and improve efficiencies.

New virtualization tools, Web resources, management enhancements and exciting Windows 7 integration will help customers increase the reliability and flexibility of their server infrastructures.

Microsoft will also launch Exchange 2010 which is the latest version of Microsoft’s premier enterprise messaging and collaboration solution.

As Exchange continues to grow in market share, it has become the cornerstone of Microsoft’s vision for unified communications. With new deployment and storage options, enhanced inbox management capabilities and e-mail archiving built-in, Exchange 2010 helps organizations lower costs and achieve new levels of reliability and performance.

“For Microsoft, this is about more than just the Windows business – it’s about technology and product innovation and engaging with our regional partners, customers and governments to help drive socio-economic growth,” added Fakhoury.-TradeArabia News Service