Satyam Computer Services Limited, a global consulting and information technology services provider, yesterday unveiled its new brand identity -Mahindra Satyam- at a meeting in the Palace Hotel, Dubai.

The new brand identity emerged following an investment by Tech Mahindra Limited, a global systems integrator and business transformation consulting firm focused on the communications industry, towards acquiring 31 per cent of the share capital of Satyam. The investment was carried through Venturbay Consultants Private Limited, a subsidiary of Tech Mahindra, which further announced plans to invest in 20 per cent share addition through an open offer, said a statement.

The new robust brand is set to merge the core values of the Mahindra Group and the inherent strength of the Satyam brand, in line with its commitment to maintain business continuity for its 200 existing Middle East customers, said the statement.

Company officials also enumerated its top priorities, which include retaining current customers and winning back business lost as a result of the recent crisis in Satyam; retaining key associates; acquiring new business; and exploring the best ways to realise operational and structural synergies between the two companies. Furthermore, the company reiterated its commitment to the Bahrain market, which accounted for 13 per cent of Satyam’s Middle East revenues, it said.

Coinciding with the launch, the company appointed CP Gurnani as CEO and Atul Kunwar as head of business development and operations for the regional business groups (Europe, Australasia, Middle-East, Africa and India).

The new officials have committed to making good corporate citizenship the founding block of Mahindra Satyam that will guide them in seeking long-term success, the statement said.

The new management team will also focus on regaining the confidence of customers in the Middle East, strengthening operations and boosting the opportunities from regional clients, while maximising resources.

With the Middle East continuing to be a key component of Satyam’s growth, the company is focusing much of its efforts and resources within the region and its regional clients. Satyam has been in the Middle Eastern Region for close to a decade now, with eight offices across UAE, Kuwait, Qatar, Oman, Bahrain, Saudi Arabia, Yemen, Jordan and Egypt. It serves close to 200 customers across the region with over 160 full lifecycle implementations and a team of over 750 associates.-TradeArabia News Service