Netgear, a worldwide provider of advanced, branded networking and storage products, has signed a strategic distribution agreement with Redington Gulf, a leading IT distributor in the Middle East and Africa.

Company officials also revealed that the partnership is in line with Netgear’s aims to increase its market share by 30 per cent in the Middle East by focusing on expanding the reach of its networking and storage products for the small and medium business (SMB) sector.

Redington Gulf’s impressive network of over 5,000 channel partners and its experience and association with 22 global brands in 20 countries through its 35 state-of-the-art service centres are some of the factors that prompted Netgear to partner with the leading IT distributor.

To maximise the outcome of its strategic partnership, Netgear is conducting a unique training program for all Redington Gulf channel partners in the Middle East.

“The SMB market represents almost 50 per cent of our overall market and this is where Redington Gulf will make a difference to Netgear’s business,” said Ramkumar, general manager, Value Business, Redington Gulf.

Under the terms of the agreement, Redington Gulf will handle Netgear’s complete ReadyNAS portfolio of affordable, scalable, shareable, expandable, and fail-safe network storage products, as well as networking switches - from high-performing wire-speed Layer 3 managed switches, to entry-level managed Smart Switches, to plug-and-play unmanaged switches for the SMB market.

Furthermore, Redington Gulf will also manage the distribution of the company’s Ethernet networking, broadband and wireless networking segments, including adapters, wired and wireless routers and gateways.

“We have identified the potential of partnering with a leading distributor such as Redington Gulf, whose commitment and high quality innovative and personalised service to its customers is clearly underlined by its achievements in the regional IT distribution circuit,” concluded Ahmad Zeidan, channel sales manager, Netgear Middle East.

Netgear offers affordable, easy-to-install networking, storage and security products, which merge reliability with high performance for the benefit of small and medium businesses.-TradeArabia News Service