SanDisk, the global inventor of flash storage cards, has entered into a strategic partnership with Redington Gulf, a leading IT distributor and supply chain solutions provider in Mena.

The alliance will bring the range of SanDisk storage products to a wider market by utilising the expertise and established distribution networks of Redington Gulf.

“As the one of the foremost distributors of consumer electronics products in the Middle East and Africa, Redington Gulf is the perfect partner for us,” said Stephen Daverio, VP and general manager of Sales at SanDisk, Europe Middle East and Africa.

“We see personal flash storage devices market growing exponentially in the near future. And in our own current portfolio there is a need to have personal flash storage as a product range,” stated Ashish Bharti, VP – PC and Components Division, Redington Gulf.

“Redington will provide its unmatched distribution strength to brand SanDisk. We have over 5,000 channel partners, 600 employees, distributing 22 global brands in 20 countries serviced by 35 state-of-the-art service centres,” he added.

At the same time, SanDisk announced the appointment of Gadgets International FZE as its merchandising partner. The chief remit of Gadgets is to enhance the presence and awareness of SanDisk and its products in GCC markets.

“This partnership with Gadgets complements our agreement with Redington Gulf and together we will make SanDisk an even more effective market leader,” said Tareq Husseini, Mediterranean, Middle East and Africa sales director, SanDisk.-TradeArabia News Service