Zain, a leading mobile telecom operator in Bahrain, has entered into an exclusive partnership agreement with the pan-Arab audio-video giant, Rotana Holding Group, to launch entertainment services across the Kingdom.

Through a new service called ‘Zain Create’, the partnership agreement allows Zain’s customers to conveniently download entertainment productions of Rotana Media Group.

The new partnership will provide its customers in Bahrain with a gateway to a sprawling world of innovative artistic works, said a top official.

Commenting on the agreement, Zain-Bahrain’s general manager,  Mohammed Zainalabedin, said: “This exclusive agreement comes in line with Zain’s ceaseless efforts to offer the best and the latest there is to its customers.'

'Not only will this agreement offer quality service, but also provide our customers with a wide online window through which they can enjoy the latest artistic works of all famous Arab singers and musicians.'

Highlighting that the region’s telecommunications sector has witnessed many developments over the last few years, Zainalabedin said “that fast-paced developments in the IT industry have made digital entertainment considered essential by mobile phone users.”

'Mobile phones are no longer devices for merely making and receiving calls, they are increasingly becoming a platform for expressing an entire modern lifestyle, be it for business or pleasure.'

'With ‘Zain Create’, this bilateral partnership with Rotana will cater to the entertainment needs of a wide spectrum of our customers in Bahrain making a wonderful world for them,' he added.

Customers in Bahrain will be able to download music as full tracks – through their mobile phones or their personal computers – either via Zain Create website https://create.zain.com or directly through Zain create mobile as an application on handsets.

The customers can also watch Rotana TV channels live on their mobile phones and laptops.

As an introductory offer, any Zain Bahrain customer that registers to ‘Zain Create’ by June 6, 2009 will receive a BD5 credit ($13.2) that can be utilized for downloading audio song files anytime. The price of downloading an audio song file in Bahrain is 400 fils ($1).

The exclusive partnership agreement between Zain and Rotana will soon be extended to include all other Zain operations in the Middle East as a next phase, Zainalabedin said.

The service currently caters for only audio song files however will be extended to also include video clip downloads and other mobile content in the future, he added.-TradeArabia News Service